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Voltra Inc. is planning to fill a number of openings for entry-level professionals. The selection process is quite extensive and includes several levels of individual interviews, panel interviews, psychological tests, and general ability tests. Much of the interview time is spent on the applicant's philosophy of life and work. Voltra is highly concerned about_____.
Conviction
The firm belief in the truth of one’s products or services, often seen as necessary for successful sales efforts.
Prospect
A potential customer or client who has been identified as fitting a target market or demographic but has not yet made a purchase.
Mental Steps
The cognitive processes or stages one goes through when solving a problem or making a decision.
Purchasing Decision
The process of evaluating and choosing among alternative products or services to fulfill a need or desire.
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