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Why is Empathy the focus of the Design Thinking process?
Psychographics
The study and classification of people according to their attitudes, aspirations, and other psychological criteria, often used in marketing.
Motivation
The process that initiates, guides, and maintains goal-oriented behaviors, driven by the desire to fulfill a need or achieve a goal.
Demographics
Statistical data relating to the population and particular groups within it, often used for marketing, policy-making, and research purposes.
Demographics
Information about the characteristics of a population, such as age, sex, income level, and education, which is used for research and marketing purposes.