A Strong Culture That Encourages Adaptation and Change Enhances Organizational

question 66

Multiple Choice

A strong culture that encourages adaptation and change enhances organizational performance by which of the following?

• A) energizing and motivating employees
• B) unifying people around shared goals
• C) shaping and guiding employee behavior
• D) all of these

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Definitions:

Multibranding

A marketing strategy where a company markets multiple brands within the same product category, catering to diverse customer preferences.

Family Branding

A marketing strategy where a single brand name is used for selling multiple related products.

Global Branding

The process of designing, creating, and applying a brand name, logo, and unified marketing strategy across different countries and cultures to maintain a consistent brand image worldwide.

Multibranding

A marketing strategy in which a company sells multiple brands in the same product category, targeting different market segments.