According to Marshall McLuhan, in Which of the Following Ways

question 80

Multiple Choice

According to Marshall McLuhan, in which of the following ways did printing change our sense perceptions?

• A) It reinforced and supported oral and verbal communication traditions.
• B) It fostered a more auditory-oriented/listening culture.
• C) It resulted in more face-to-face communication styles.
• D) It changed perceptions of the world to linear, cause-and-effect views.

---

Definitions:

Lewin

Refers to Kurt Lewin, a pioneering psychologist known for his field theory in social science.

Mixed Blessing

A situation or event that has both positive and negative aspects.

Double Approach/Avoidance Conflict

A psychological conflict that arises when a person is faced with a decision involving both desirable and undesirable aspects of two conflicting goals.

Locus Of Control

A mental construct denoting how much people think they possess the power to influence occurrences that impact their existence.