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Describe the different ways that people have sought to understand their origins, from the origin or creation myths to the work of natural scientists such as Charles Darwin, the Leakeys, DuBois, Dart, and Pei.
Product Class
A category of products that serve a similar function or are targeted towards a similar consumer base, often competing within the same market.
Brand Dilution
The weakening of a brand's power or credibility, often caused by overextension of the brand name or excessively broad product offerings.
Brand Extensions
A marketing strategy where a company uses an existing brand name to launch a product in a different category.
Cannibalization
The decrease in the number of sales, income, or market presence of an existing product caused by the launching of a new product by the same manufacturer.
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