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Which of the following controls would best prevent the lapping of accounts receivable?
Marketing Mix
The strategic combination of the four Ps—product, price, place, and promotion—used to market a product or service effectively.
Market Share
The percentage of an industry's sales that a particular company controls.
Ancillary Sales
Additional revenue generated from goods or services that complement a company's main business operations.
Customer Loyalty
The tendency of consumers to continue buying from the same brand or company, often due to satisfaction, convenience, or perceived value.
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