Why Do Qualitative Researchers Need to Be as Concerned with Sample

question 12

Multiple Choice

Why do qualitative researchers need to be as concerned with sample size as quantitative researchers do? Qualitative researchers:

• A) are reaching the objectives of their study in a similar way.
• B) need subjects who are able and willing to share their knowledge, oftentimes in repeated and more in-depth interviews than subjects in quantitative studies.
• C) need to gain a narrow focus rather than a broad perspective as their research purpose.
• D) will be analyzing the data with statistical techniques that require certain numbers of subjects.

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Definitions:

Diminishing Marginal Utility

The more of any one good consumed in a given period, the less incremental satisfaction is generated by consuming a marginal or incremental unit of the same good.

Candy Bars

Sweet confectionery products that typically consist of chocolate and may include other fillings like nuts, caramel, nougat, or wafers.

Total Utility

The total satisfaction or benefit received by consuming a particular amount of a good or service.

Marginal Utility

The extra pleasure or benefit gained by a consumer from using an additional unit of a product or service.