Examlex
According to Carl Rogers, the main obstacle to effective communication is people's tendency to evaluate.
Target Market
Identifies a specific group of consumers at which a company aims its products and services.
Product Perception
The way consumers view or interpret a product's attributes, quality, and overall value based on various factors.
Positioning
The process of establishing a brand or product in the mind of consumers by differentiating it from competitors.
Labeling
The practice of marking products with labels to provide consumers with information, such as ingredients, uses, and hazards.
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Q21: Describe the different types of value orientations.