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In general, information is ____________________ if it could be used by other parties to impair an organization's functioning, decrease customers' confidence, cause a financial loss, damage an organization's status, or give a significant advantage to a competitor.
Innovative Communicators
are individuals or organizations that use creative and effective methods to convey messages or information.
Opinion Leaders
Individuals who have significant influence over the attitudes, behaviors, and purchasing decisions of others, often due to their expertise, position, or social status.
Tie Strength
Refers to the closeness and intimacy of relationships between individuals in social networks.
Bridging Function
The role or activity that connects disparate groups or systems, facilitating communication or interaction.
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