As President of a Successful Advertising Agency, You Have Been

question 58

Multiple Choice

As president of a successful advertising agency, you have been asked by a potential client to tell her about the roles advertising can play for her business. Which one of the following should you not tell the potential client?

• A) Advertising has the greatest reach and creative power of any available promotional tool.
• B) Advertising can contribute to economies of scale.
• C) Effective advertising can create inelasticity of demand.
• D) Effective advertising can make up for an ineffective marketing mix to generate sales.

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Definitions:

Preferred Team Members

Individuals selected or desired to be part of a team based on certain criteria such as skills, experience, or compatibility with the team.

Ambiguous Problems

Issues or challenges that lack clear definition or solution, often having many possible interpretations or outcomes.

Self-Directing Teams

Groups of individuals who manage their own workload and operations without the need for direct supervision, often involving collaborative decision making.

Self-Governing Team

A type of team that operates autonomously, making decisions and managing work processes internally without direct oversight from higher management.