Examlex
Honda purchases a 30-second television commercial on ESPN to run in a telecast of an NCAA men's basketball game. The commercial touts the reliability of Honda and its new 100,000 mile manufacture warranty. This advertising for Honda is all the following except:
Availability Heuristic
A cognitive shortcut that relies on immediate examples that come to a person's mind when evaluating a specific topic or decision.
Availability Heuristic
A cognitive shortcut based on easily recalled examples when judging a specific area, notion, practice, or decision-making process.
Base-Rate Information
This term relates to how often an event occurs within a general population.
Representativeness Heuristic
A mental shortcut that involves making judgments about the probability of an event under uncertainty, based on how much it resembles existing prototypes.
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