CampusTown Foods, a Local Grocery Store, Has Decided to Run

question 34

Multiple Choice

CampusTown Foods, a local grocery store, has decided to run a series of advertisements. For this to be considered an advertising campaign, which one of the following conditions must be met?

• A) The advertisements must communicate a cohesive and integrated idea or theme.
• B) The advertisements must appear over an extended period of time.
• C) The advertisements must appear in multiple media.
• D) The advertisements must focus on store products rather than store services.

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Definitions:

Weapon Of Peace

A paradoxical term that may refer to strategies or tools used non-violently to promote peace or to the notion of maintaining peace through deterrence and military readiness.

Harry S Truman

The 33rd President of the United States, serving from 1945 to 1953, known for his leadership during the final stages of World War II and the early years of the Cold War.

Franklin Roosevelt

The 32nd President of the United States who led the country during the Great Depression and most of World War II, known for his New Deal domestic policies.