In Targeting Professionals (Such as Doctors, Lawyers, and Teachers) with Advertising

question 2

Multiple Choice

In targeting professionals (such as doctors, lawyers, and teachers) with advertising, the advertiser must be aware that

• A) the language and images used in the advertising for this audience often rely on esoteric terminology.
• B) the advertising is best placed in general interest magazines such as Time.
• C) members of this audience have broad, generalized needs.
• D) there are only common circumstances that members of the audience recognize.

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Definitions:

Basilar Membranes

A structure in the cochlea of the inner ear that vibrates in response to sound, playing a key role in the sensory coding of auditory signals.

Tectorial Membranes

A structure in the cochlea of the inner ear that is involved in the auditory sensing process, by interacting with hair cells to facilitate hearing.

Hair Cells

Sensory receptors for hearing that are attached to the basilar membrane in the cochlea.

Organs of Corti

Located within the cochlea of the inner ear, they are essential for converting sound vibrations into neural signals for hearing.