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Scenario 3-2 When Referring to the Period of Advertising Known as the as the Creative

question 40

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Scenario 3-2
When referring to the period of advertising known as the creative revolution, advertising pundit and practitioner Jerry Della Femina wrote, "Volkswagen was being handled in the United States by Fuller & Smith & Ross. Doyle, Dane took over the account around 1959. One of the first ads that came out for Volkswagen was the first ad that anyone can remember when the new agency style came through with an entirely different look. The ad simply said, 'Lemon.' The copy for 'Lemon' said that once in a while we turn out a car that's a lemon, in which case we get rid of it. We don't sell them. And we are careful as hell with our cars, we test them before we sell them, so the chances are you'll never get one of our lemons.
"For the first time in history an advertiser said that he was capable, on rare occasions, of turning out an inferior product . . . By today's standards, of course, this is pretty tame stuff." (Jerry Della Femina, From Those Wonderful Folks Who Gave You Pearl Harbor, [New York: Simon and Schuster, 1970], 26-27.)
-(Scenario 3-2) In the preceding excerpt, Della Femina referred to a company as Doyle, Dane. This is an abbreviated version of the name of an agency that is commonly recognized as being a leader in the creative revolution. The person whose last name Della Femina omitted is

Definitions:

Greater Than

A mathematical symbol (>) used to indicate that the value on the left side is larger than the value on the right side.

Z-scores

Standardized scores that measure the distance of a score from the mean, indicating how many standard deviations an element is from the mean.

Standard Normal Distribution

A probability distribution that has a mean of 0 and a standard deviation of 1.