In 2000, Volkswagen Spent About $551 Million Per Year in Advertising

question 3

Multiple Choice

In 2000, Volkswagen spent about $551 million per year in advertising. Volkswagen sales were around $15.7 billion. Volkswagen's advertising spending as a percentage of sales was approximately 3.4 percent. General Motors spent about $3.9 billion in advertising over the same period of time. GM's sales were around $136 billion. GM's advertising spending as a percentage of sales was approximately 2.8 percent. According to the book, this information supports the argument that

• A) it is difficult to identify a predictable relationship between advertising and sales.
• B) the cost of advertising results in higher prices for consumers.
• C) advertising does not stimulate competition.
• D) advertising does not ultimately benefit the economy as a whole.

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Definitions:

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The collection, organization, and maintenance of written records and files related to specific subjects or activities.

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The act of using someone else's work or ideas without proper attribution, representing them as one's own.

Grammatical Structure

The arrangement and relationship of words in sentences, governed by rules of syntax and morphology.