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Scenario 1-4 At Sam-Mart, a Huge Discount Retailer, Sales Are Around $70

question 25

Multiple Choice

Scenario 1-4
At Sam-Mart, a huge discount retailer, sales are around $70 billion a year and rising. In addition, the company employs more than 500,000 people worldwide. Sam-Mart stores carry just about every major brand imaginable. In addition, Sam-Mart carries its own brand called Wally's Choice. The Wally's Choice label is on products like cookies, potato chips, paper towels, and other personal and household products.
-(Scenario 1-4) In one city, Biggies', a competing retail outlet, opens a store across the street from a Sam-Mart. A battle for business ensues. One of the tools both chains use in their fight for customers is advertising. Sam-Mart runs three different commercials that stress the point that it has very low prices. Biggies' runs three different commercials that stress the point that it has very friendly salespeople. Which one of the following practices are the two stores engaging in?

Definitions:

Teamwork

Collaborative efforts of a group to achieve a common goal or task.

Communication Competency

The ability to effectively convey, receive, and interpret messages, information, and ideas through appropriate verbal and non-verbal methods.

Global CEO

A chief executive officer who oversees the operation of a company with activities and interests in multiple countries, managing its global strategy and vision.

Real Business Results

Tangible, measurable outcomes of business activities, such as increased revenue, market share, or productivity improvements.