In the Interactive/Wireless/Broadband Era

question 17

Multiple Choice

In the Interactive/Wireless/Broadband era:

• A) advertising is no longer one of the primary marketing mix tools used to stimulate demand.
• B) advertising is still a paid, mass-mediated attempt to persuade.
• C) no change will occur in the advertising prepared and delivered to the target audience.
• D) advertising is no longer a tool that contributes to nurturing brand loyalty.

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Definitions:

Ionic

Relating to ions or the chemical bonds formed through the electrical attraction between oppositely charged ions.

Bonding

The attractive force that holds atoms or ions together in a molecule or compound, forming a stable substance.

Lewis Structure

A schematic that outlines the atomic connections within a molecule and highlights any existing unbonded electron pairs.

Ethyne

A hydrocarbon with the chemical formula C2H2, characterized by a triple bond between two carbon atoms, making it the simplest alkyne.