Scenario 1-4 At Sam-Mart, a Huge Discount Retailer, Sales Are Around $70

question 19

Multiple Choice

Scenario 1-4
At Sam-Mart, a huge discount retailer, sales are around $70 billion a year and rising. In addition, the company employs more than 500,000 people worldwide. Sam-Mart stores carry just about every major brand imaginable. In addition, Sam-Mart carries its own brand called Wally's Choice. The Wally's Choice label is on products like cookies, potato chips, paper towels, and other personal and household products.
-(Scenario 1-4) A product with a Wally's Choice label on it will come to be known by consumers by the values - both tangible and intangible of the brand, and through integrated marketing communications Sam-Mart will provide extra incentive to consumers to:

• A) keep them brand conscious.
• B) sample and test new competitors products.
• C) stimulate latent promotion.
• D) remain brand loyal.

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Definitions:

Exteroreceptors

Sensory receptors located on or near the surface of the body that respond to external stimuli, including touch, temperature, and sound.

Spiral Organ

Also known as the Organ of Corti, it is located in the cochlea of the inner ear and is responsible for converting sound vibrations into electrical signals for the brain to interpret as sound.

Outer Ear

The outer ear is the external part of the ear, consisting of the pinna and the ear canal, which collects sound waves and directs them into the ear.