Scenario 2-1 Golf America Is a Small, National Golf Company That Owns

question 46

Multiple Choice

Scenario 2-1
Golf America is a small, national golf company that owns and operates two dozen golf courses in sunbelt cities in the Southwest, Texas, Florida and North Carolina. The company prides itself on buying older courses and investing in them to increase membership, outside play, and update the facility. Members of existing clubs see tremendous changes in grounds, landscaping, food service and golf amenities when Golf America assumes ownership and management responsibilities. In each market in which it owned and operates, Golf America engages a marketing group or agency to assist with communications and promotions.
-(Scenario 2-1) Golf America is also considering hiring an external facilitator to develop an on-line presence and sell golf membership, tee times at its courses and golf merchandise from its proshops on-line. What type of firm might it hire?

• A) an e-commerce agency.
• B) an information intermediator.
• C) a direct-marketing expert.
• D) a media conglomerate.

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Definitions:

Osteoporosis

A bone disease characterized by decreased bone density and strength, resulting in fragile bones and an increased risk of fractures.

Neurons

Nerve cells that transmit information through electrical and chemical signals; they are the fundamental units of the brain and nervous system.

Sensory Receptors

Biological structures designed to detect changes in the environment, such as touch, temperature, or light, and transmit this information to the nervous system.

Muscle Strength

The maximum amount of force a muscle or group of muscles can exert against an external load.