Advertisers Are Shifting Some Money Away from Traditional Media Because

question 44

Multiple Choice

Advertisers are shifting some money away from traditional media because they are

• A) interested in consolidating via digital media.
• B) looking to a broader range of promotional tools.
• C) unconvinced in the strengths of promotional tools.
• D) struggling to recover from a depressed economy.

---

Definitions:

Law Of Supply

The Law of Supply states that, all else being equal, an increase in price results in an increase in the quantity supplied.

Quantity Supplied

The supply of a good or service that businesses intend to sell, given a certain price point.

Quantity Supplied

The measure of goods or services that vendors are eager and able to part with at a set price.

Supply Curve

A visual diagram that illustrates how the price of a product correlates with the amount of the product that sellers are prepared to offer.