The Creative Brief Is Just That: Brief

question 14

True/False

The Creative Brief is just that: brief. It plays a minor role in the creative process of making great IMC campaigns.

---

Definitions:

Social Transition

The process by which an individual changes their social gender role to better match their gender identity, including changes in name, pronouns, and possibly legal documents.

Transwoman

A person designated male when they were born but who identifies and exists as a female.

Hormone Therapy

The use of hormones in medical treatment, especially in the context of hormone replacement therapy for menopause or testosterone therapy.

Estrogen

A group of hormones responsible for the development and regulation of female sexual characteristics and reproductive functions.