____ Is Responsible for Coming Up with the Concepts That

question 64

Multiple Choice

____ is responsible for coming up with the concepts that express the benefits of a brand to a target audience.

• A) The research department
• B) Creative and production services
• C) Account services
• D) The direct-marketing department

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Definitions:

Explicit Prejudice

A form of prejudice that individuals are consciously aware of and can express openly, involving negative attitudes or beliefs towards a group.

Presidential Candidate

An individual who campaigns for election to the presidency, the highest executive office in a country.

Implicit Bias

Unconscious attitudes or stereotypes that affect an individual's understanding, actions, and decisions in an unconscious manner.

African-Americans

An ethnic group in the United States with ancestry tracing back to the black racial groups of Africa.