Advertisers Are Shifting Some Money Away from Traditional Media Because

question 44

Multiple Choice

Advertisers are shifting some money away from traditional media because they are

• A) interested in consolidating via digital media.
• B) looking to a broader range of promotional tools.
• C) unconvinced in the strengths of promotional tools.
• D) struggling to recover from a depressed economy.

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Definitions:

Brain Activation

A process involving increased blood flow and neural activity in specific areas of the brain in response to various tasks or stimuli.

Nouns

Words that name people, places, things, or ideas.

Verbs

Words that describe actions, states, or occurrences and form the main part of the predicate of a sentence.

Prototype Theory

A theory in cognitive science that suggests concepts or category judgments are made by comparing new stimuli to the "best example" or prototype of that category.