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Scenario 2-1
Golf America is a small, national golf company that owns and operates two dozen golf courses in sunbelt cities in the Southwest, Texas, Florida and North Carolina. The company prides itself on buying older courses and investing in them to increase membership, outside play, and update the facility. Members of existing clubs see tremendous changes in grounds, landscaping, food service and golf amenities when Golf America assumes ownership and management responsibilities. In each market in which it owned and operates, Golf America engages a marketing group or agency to assist with communications and promotions.
-(Scenario 2-1) Golf America enters a new market in which the new course they have purchased has a fifty-year history in the community. It is important to the new owners to enhance the reputation of the course, continue the relationship with existing members, yet at the same time invite new members to join and sponsor promotions to entice outside play to fill in the unused tee times and maximize course revenues. Most likely, Golf America would engage the following type of agency to manage its relationships:
Artifact Theory
A concept that suggests discrepancies in research outcomes can be due to artificial experimental conditions rather than the variables being studied.
Life Stress Theory
A theory suggesting that significant life stressors can trigger mental health issues such as depression and anxiety.
Interpersonal Conflict Theory
A framework that focuses on the dynamics of conflict, power, and resolution in interpersonal relationships.
Rumination Theory
The concept that persistent contemplation on one's distress or problems, without active problem-solving, can contribute to the development or worsening of depressive symptoms.
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