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Products Could Be Branded Even Before the Practice of Advertising

question 19

True/False

Products could be branded even before the practice of advertising was firmly established as a marketing communications tool.


Definitions:

Adler

Alfred Adler, an Austrian medical doctor and psychotherapist, known for his contributions to psychology especially the development of individual psychology.

Individual's

Pertaining to or characteristic of a single, particular person or thing.

Humanistic

A psychological perspective emphasizing personal growth, self-actualization, and the inherent goodness of people.

Functioning

The action of working or operating in a proper or intended manner, often used to refer to how well something performs its designated role.

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