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During the 1970s, Advertising Directed at Children Became a Booming

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During the 1970s, advertising directed at children became a booming business and groups such as Action for Children's Television criticized advertisers for creating commercials for this age-group which fueled a dramatic increase in toy, cereal and game revenues.


Definitions:

Hierarchical

An organizational structure where individuals or entities are ranked according to levels of authority or status, from the highest to the lowest.

Motivation Theories

A set of theories aiming to explain what drives individuals to initiate, direct, and persist in behaviors or actions to achieve certain objectives.

Autonomy Support

Encouraging self-initiation and offering choices to individuals, fostering their feeling of freedom and volition.

True Potential

The maximum level of efficiency, achievement, or success that an individual or entity is capable of reaching under optimal conditions.

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