Scenario 9-3 World Wide Web Sites Can Be Used to Deliver Many

question 29

Multiple Choice

Scenario 9-3
World Wide Web sites can be used to deliver many different types of information. For example, one Web page tries to teach visitors the ins and outs of creating a successful Web page. The title of the site is "Build Your Own Web Page."
This guide has a table of contents that includes sections on Web Sites 101, deciding on content, organization and style, finding a Web server, and advertising your site. In addition, it has a guest book that visitors are urged to sign with their email and password. (www.build-website.com)
-(Scenario 9-3) This website is loaded with ideas for ways people and businesses with home pages can promote their sites. One way is to contact an Internet link exchange. This is a service that connects website owners to each other so they can trade free banner ads on each other's sites. The primary purpose of a banner ad for an advertiser is to

• A) build brand awareness.
• B) create positive attitudes toward the brand.
• C) convince the viewer to clip a cybercoupon.
• D) entice them to visit the marketer's home page

---

Definitions:

Freud

Sigmund Freud, an Austrian neurologist and the founder of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Cognitive

Refers to processes related to thinking, knowing, remembering, and communicating.

Behavioral

Relating to or concerned with the actions or activities of living organisms towards their environment.

Dream Interpretation

The process of assigning meaning to dreams, often based on the belief that dreams can reveal hidden truths, desires, or psychodynamic processes.