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Scenario 3-2 When Referring to the Period of Advertising Known as the as the Creative

question 25

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Scenario 3-2
When referring to the period of advertising known as the creative revolution, advertising pundit and practitioner Jerry Della Femina wrote, "Volkswagen was being handled in the United States by Fuller & Smith & Ross. Doyle, Dane took over the account around 1959. One of the first ads that came out for Volkswagen was the first ad that anyone can remember when the new agency style came through with an entirely different look. The ad simply said, 'Lemon.' The copy for 'Lemon' said that once in a while we turn out a car that's a lemon, in which case we get rid of it. We don't sell them. And we are careful as hell with our cars, we test them before we sell them, so the chances are you'll never get one of our lemons.
"For the first time in history an advertiser said that he was capable, on rare occasions, of turning out an inferior product . . . By today's standards, of course, this is pretty tame stuff." (Jerry Della Femina, From Those Wonderful Folks Who Gave You Pearl Harbor, [New York: Simon and Schuster, 1970], 26-27.)
-(Scenario 3-2) Which one of the following is an accurate description of the era in which Bill Bernbach created the Volkswagen campaign?

Definitions:

Introverted Sensing

A cognitive function in psychological typologies, notably in the Myers-Briggs Type Indicator (MBTI), focused on recalling past experiences and sensing details in the immediate environment.

Persona Archetype

The public face or role a person presents to others.

Psychological Functions

The varied processes by which individuals perceive, think, feel, and act, often discussed in the context of understanding human behavior and mental health.

Masculine Aspects

Traits or characteristics traditionally considered typical of, or appropriate for, a male.