The First Advertising Agent, Volney Palmer, Opened Shop in 1843

question 7

Multiple Choice

The first advertising agent, Volney Palmer, opened shop in 1843. Which one of the following statements about Palmer and his work is accurate?

• A) Palmer's efforts were dismissed by merchants.
• B) Palmer worked for mass circulation magazines.
• C) Palmer created the democracy of goods.
• D) Palmer solicited orders and accepted payment from advertisers.

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Definitions:

Brief Therapy

A form of psychotherapy that is characterized by a limited number of sessions aimed at resolving a specific problem or issue.

Narrative Therapists

Professionals who practice narrative therapy, a form of psychotherapy that encourages people to use storytelling to make sense of their lives and challenges.

Anti-Realists

Philosophical stance that rejects the notion that the existence of certain entities or states of affairs is independent of human perception or understanding.

Objective Reality

The state or quality of being true even outside of a subject's individual biases, interpretations, feelings, and imaginings.