One Benefit of Using Demographic Segmentation Is That It

question 54

Multiple Choice

One benefit of using demographic segmentation is that it

• A) incorporates the strengths of all the different segmentation methods.
• B) makes the process of selecting media vehicles easier.
• C) highlights the lifestyles of potential users.
• D) gives you insight into the motivations behind the use of the product.

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Definitions:

Neutral Third Party

An unbiased individual or entity brought into a dispute to help negotiate or decide on a resolution without any vested interest in the outcome.

Early Neutral Case Evaluation

A process in which both parties to a dispute present their case to a neutral evaluator early in litigation to obtain an unbiased assessment.

Strengths and Weaknesses

The positive attributes and areas for improvement that are inherent to an individual, organization, or object.

Legally Binding Judgment

A final decision made by a court that legally requires adherence by the parties involved.