One Benefit of Using Demographic Segmentation Is That It

question 54

Multiple Choice

One benefit of using demographic segmentation is that it

• A) incorporates the strengths of all the different segmentation methods.
• B) makes the process of selecting media vehicles easier.
• C) highlights the lifestyles of potential users.
• D) gives you insight into the motivations behind the use of the product.

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Definitions:

Psychology

The scientific study of the human mind and its functions, especially those affecting behavior.

Sigmund Freud

An Austrian neurologist and the founder of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Operant Conditioning

A training approach that modifies the strength of a behavior through the application of reinforcement or punishment.

Classical Conditioning

An educational method happening via linking an external stimulus with a naturally happening one.