Two of the Agencies Most Noted for Their Early Role

question 32

Multiple Choice

Two of the agencies most noted for their early role in the creative revolution were

• A) Young & Rubicam and BBDO
• B) J. Walter Thompson and N. W. Ayer.
• C) Ogilvy & Mather and Doyle, Dane, Bernbach.
• D) Tatham, Laird & Kudner and Ted Bates.

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Definitions:

Paintbrushes

Tools used for applying paint or other substances on surfaces, typically consisting of bristles fastened to a handle.

Cannibalization

A decrease in the sales figures, earnings, or the market dominance of an existing product due to the launch of a new product by the same manufacturer.

Substitute Product

A product or service that satisfies the same need or function as another in the eyes of the consumer, often leading to competition between brands.

Complementary Product

A product that adds value to another product when used together, enhancing the consumer's experience or utility.