A Package Delivery Company Decides It Wants to Get into the Flower

question 40

Multiple Choice

A package delivery company decides it wants to get into the flower delivery business. However, it knows that FTD has a huge share of the market and can offer service worldwide. It decides to look for a market niche. Which of the following is not an advantage of this strategy?

• A) The company may be able to charge more for its product.
• B) It may not be profitable for FTD to compete in the niche.
• C) The company's market may be larger than FTD's market.
• D) The company can still attempt to serve other segments.

Acquire the skills to research and gather information before writing a persuasive message.

Recognize the importance and construction of claim messages within the context of business communications.

Comprehend the techniques to overcome price resistance in sales messaging.

Understand how to utilize psychological principles, like Maslow's hierarchy of needs, to enhance the persuasiveness of a message.