The Purpose Behind All Efforts at Market Segmentation Is to

question 25

Multiple Choice

The purpose behind all efforts at market segmentation is to

• A) ensure that every product is unique.
• B) subdivide a large population into identical smaller segments
• C) find the largest market segment that will constitute 90 percent of your market share
• D) identify consumers that share common characteristics that will lead them as a group to respond distinctively and positively to the right marketing program

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Definitions:

Dominant Strategy

In game theory, an approach that remains optimal for a participant, no matter what tactics are adopted by the others.

Entry-Deterring Price

A strategy involving setting prices low enough to prevent new competitors from entering the market.

Payoff Matrix

A table that displays the potential outcomes and associated payoffs for each player in a game, given the different strategies each player can choose.

Simultaneously

Occurring at the same time as something else.