When Segmenting Markets Based on Consumers' Usage Patterns, Variety Seekers

question 19

Multiple Choice

When segmenting markets based on consumers' usage patterns, variety seekers as a segment are characterized by

• A) the lowest level of opportunity for a firm to cultivate sales.
• B) buying what is on sale or choosing brands that offer discount coupons.
• C) a high level of repeat purchasing of the same brand.
• D) extra-enthusiastic purchasing behavior.

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Definitions:

Bona Fide Purchaser

An individual who purchases an item in good faith, without knowledge of any existing claims or defects on the property.

Security Interest

A legal claim or lien on collateral that secures the fulfillment of an obligation, often used in lending to ensure repayment.

Manufacturer

A company or individual that produces finished goods from raw materials in large quantities using tools, machinery, and labor.

Restaurant

A business establishment where meals or refreshments may be purchased by consumers.