Who Prepares the Creative Brief

question 41

Multiple Choice

Who prepares the creative brief?

• A) The AE on the account
• B) The client marketing manager
• C) The client brand manager
• D) It is a joint activity of client leader and AE

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Definitions:

Foreign Goods

Products or commodities that are produced in one country and then imported into another, making them external to the domestic economy.

Inventories

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GDP Deflator

An economic metric that converts the current market value of all goods and services produced domestically into a figure adjusted for inflation.

Changes in Prices

Variations in the cost of goods or services over time, which can be influenced by factors like supply and demand, inflation, or market events.