One Benefit of Using Demographic Segmentation Is That It

question 54

Multiple Choice

One benefit of using demographic segmentation is that it

• A) incorporates the strengths of all the different segmentation methods.
• B) makes the process of selecting media vehicles easier.
• C) highlights the lifestyles of potential users.
• D) gives you insight into the motivations behind the use of the product.

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Definitions:

Axon Hillock

The cone-shaped area of a neuron where the cell body transitions to the axon, and from which action potentials are initiated.

Democracy

A form of government in which power is vested in the hands of the people, either directly or through elected representatives.

EPSPs

Excitatory Postsynaptic Potentials, which are temporary increases in postsynaptic membrane potential due to the flow of positively charged ions into the postsynaptic cell, making it more likely to fire an action potential.

Excitatory Postsynaptic Potentials

Temporary increases in membrane potential in a postsynaptic neuron, making the neuron more likely to fire an action potential.