Scenario 10-3 You Have Decided That, After Being Exposed to a Bit

question 12

Multiple Choice

Scenario 10-3
You have decided that, after being exposed to a bit of advertising and marketing theory and practice, that "ad biz" thrives on abbreviations. To make life easier for the students that follow behind you, and perhaps to make a bit of money for yourself, you are going to write and publish the Encyclopedia of Advertising Abbreviations and Terminology (the EAT) . The following questions are drawn from information included under the entry entitled "Direct Marketing."
-(Scenario 10-3) An RFM analysis is used to

• A) determine if direct marketing is a feasible promotional tool.
• B) compare the relative efficiencies of two different direct-marketing programs.
• C) assess the total cost and anticipated return of a direct mail piece.
• D) isolate the current best customers of a business.

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Definitions:

Synonyms

Words that have different spellings and pronunciations but share the same or very similar meanings.

Credit the Source

The act of acknowledging and citing the original creator or source of information or ideas used in one’s own work.

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A reference to the source of information or ideas, typically used in academic and research contexts to acknowledge original authors.

Paraphrase

To restate someone else's ideas or speech in your own words, maintaining the original meaning but using different words and structure.