Scenario 4-1 Headquartered in Boston, the Gillette Company Is the World Leader

question 9

Multiple Choice

Scenario 4-1
Headquartered in Boston, The Gillette Company is the world leader in male grooming, a category that includes blades, razors and shaving preparations. The Gillette Company announced the upcoming launch of two new high-performance women's razors, broadening the portfolio of the top-selling Venus brand, the world's most successful franchise in female shaving. The two new razors are Venus Vibrance™, the first power wet shaving system for women, and Venus Disposable, a premium-performing disposable razor. Both razors incorporate technological and design enhancements to better address the specific shaving needs of women. (http://www.gillette.com/women/product_news/gillette_introduces_two_new_razors.htm)
-(Scenario 4-1) This effort by Gillette to capture the female market

• A) fits all the criteria of an STP effort.
• B) may or may not be an STP effort. To determine this, it is necessary to know whether Ford has created sub-segments of these segments.
• C) May or may not be an STP effort. To determine this, it is necessary to know if all possible segments are being targeted.
• D) cannot be considered an STP effort because Ford is targeting multiple segments.

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Definitions:

Vertical Differentiation

The structuring of an organization into levels of hierarchy, often to distinguish between varying degrees of authority and responsibility.

Empowerment

A process aimed at giving employees more autonomy, authority, and control over their work and decision-making to improve engagement and performance.

Supervision

The process of directing, monitoring, and overseeing the performance and productivity of employees in an organization.

Formalization

The extent to which rules, procedures, and standards are written and strictly adhered to in an organization.