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Scenario 4-1 Headquartered in Boston, the Gillette Company Is the World Leader

question 8

Multiple Choice

Scenario 4-1
Headquartered in Boston, The Gillette Company is the world leader in male grooming, a category that includes blades, razors and shaving preparations. The Gillette Company announced the upcoming launch of two new high-performance women's razors, broadening the portfolio of the top-selling Venus brand, the world's most successful franchise in female shaving. The two new razors are Venus Vibrance™, the first power wet shaving system for women, and Venus Disposable, a premium-performing disposable razor. Both razors incorporate technological and design enhancements to better address the specific shaving needs of women. (http://www.gillette.com/women/product_news/gillette_introduces_two_new_razors.htm)
-(Scenario 4-1) The philosophy behind Gillette's efforts is based on

Definitions:

Stagflation

An economic situation characterized by prolonged high inflation combined with high unemployment and stagnant demand in a country's economy.

Depression

A severe and prolonged downturn in economic activity, characterized by significant decline in gross domestic product, high unemployment, reduced consumer spending, and deflation.

Inflation

The rate of increase in the average cost of goods and services, which results in a decrease in the value of money.

President Eisenhower

Dwight D. Eisenhower, the 34th President of the United States, who served from 1953 to 1961 and was known for his role in ending the Korean War and promoting infrastructure development.