Scenario 4-1 Headquartered in Boston, the Gillette Company Is the World Leader

question 56

Multiple Choice

Scenario 4-1
Headquartered in Boston, The Gillette Company is the world leader in male grooming, a category that includes blades, razors and shaving preparations. The Gillette Company announced the upcoming launch of two new high-performance women's razors, broadening the portfolio of the top-selling Venus brand, the world's most successful franchise in female shaving. The two new razors are Venus Vibrance™, the first power wet shaving system for women, and Venus Disposable, a premium-performing disposable razor. Both razors incorporate technological and design enhancements to better address the specific shaving needs of women. (http://www.gillette.com/women/product_news/gillette_introduces_two_new_razors.htm)
-(Scenario 4-1) According to the information provided here, Gillette has identified market segments along ____ lines.

• A) benefit
• B) usage pattern
• C) geographic
• D) demographic

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Definitions:

Competition

The rivalry between businesses or individuals for customers or resources, driving innovation and efficiency in the market.

Target Market

A specific group of consumers identified as the intended recipients of a product or service, based on shared characteristics or needs.

Children

Individuals in the early stages of life, typically defined as persons under the age of 18.

Executive Summary

A brief section at the beginning of a business plan, document, or report, summarizing the main points and providing a comprehensive overview to readers.