Scenario 2-5 Thomas Motors Is an Independent Auto Dealer in a Metropolitan

question 55

Multiple Choice

Scenario 2-5
Thomas Motors is an independent auto dealer in a metropolitan market dominated by a number of national franchise dealerships including General Motors, Ford, Daimler/Chrysler, and foreign imports Honda, Toyota and more. In order to maintain their share of market, Thomas must do significant advertising in a number of different media. They carry several different popular makes of automobiles, both foreign and domestic, and maintain a high level of inventory on their lot at all times.
-(Scenario 2-5) Thomas is very interested in collecting information on customer purchase transaction histories of all consumers that have purchased new vehicles in the metropolitan area during the past two years. Which of the following types of external facilitators will they most likely contract to do such work for them?

• A) a marketing research firm
• B) a consultant
• C) a production facilitator
• D) an information intermediator

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Definitions:

Delta

A landform at the mouth of a river, formed from the deposition of sediment carried by the river as it enters slower-moving or standing water.

Horizontal Layers

Layers of material, such as sedimentary rock, that are deposited in a flat or nearly flat arrangement.

Sediment

Particulate material, ranging from microscopic to large boulders, transported and deposited by water, wind, ice, or gravity.

River Terraces

Step-like landforms along the sides of valleys and rivers, formed by the erosion of soil and rock and the deposition of sediments.