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Scenario 4-4 Keds Is Trying to Turn Around a Long-Term Slide in Slide

question 1

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Scenario 4-4
Keds is trying to turn around a long-term slide in its shoe business. For years, it had depended on its image as the women's no-frills summer shoe to keep sales moving. However, as of late, competition from Sam & Libby and Easy Spirit brands have been nipping at the heels of Keds. As part of its effort to revitalize the brand, Keds' advertising agency has developed a campaign that focuses on the warm, close relationships between mothers and daughters. According to Brandweek magazine, "The new ads really go for the heart." Copy on the first ad includes, "She was my first, I could never tell her how to dress," with the daughter saying, "She made me feel pretty even when I had braces."
-(Scenario 4-4) The theme of the advertisements that Keds is running uses

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Medical Assistants

Healthcare workers who perform administrative and clinical tasks to support doctors and other healthcare professionals.

Desktop Computer

A personal computer designed for regular use at a single location on or near a desk due to its size and power requirements.

Tower Case

A vertical housing for the system unit of a personal computer.

Telephone Lines

Wired connections used for telecommunication, transmitting voice and data signals between different locations.