Using a Product That You Have Used in the Past

question 64

Essay

Using a product that you have used in the past week as an example, explain the difference between segmenting and targeting in the STP approach to marketing.

---

Definitions:

Homogenous

Having a uniform structure or composition throughout; similar in kind or nature.

Collectivistic

Characterizing cultures or societies that emphasize group goals and interdependence over individual pursuits and achievements.

Individualistic

Characterized by independence and self-reliance, prioritizing personal goals over group goals.

Stable

A term describing something that is unchanging, firmly established, or not prone to fluctuations.