Scenario 5-6 Voice-It Technologies Produces Inexpensive Personal Voice Recording Devices That Serve

question 27

Multiple Choice

Scenario 5-6
Voice-It Technologies produces inexpensive personal voice recording devices that serve as a substitute for message pads in the home or office. Their recording time is limited to 120 seconds and the devices sell for less than $20.00. Voice-It's products are about the size of four credit cards stacked on one another and have a useful life of about one year. The slogan this firm uses on its packaging and advertising is "Don't Write It, Voice-It!"
-(Scenario 5-6) Most consumers have no experience with Voice-It products and view the purchase of this product as low involvement. What mode of consumer decision making does this indicate?

• A) brand loyalty
• B) extended problem solving
• C) limited problem solving
• D) habit

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Definitions:

Multicultural Organization

Is a firm that values diversity but systematically works to block the transfer of societally based subcultures into the fabric of the organization.

Pluralism

A condition or system in which multiple distinct groups, cultures, or entities coexist within a society or organization, accepting and respecting diversities.

Observable Culture

Is the way things are done in an organization.

Cultural Analysis

The examination and interpretation of the behaviors, values, and artifacts of a group to understand its cultural practices and norms.