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For Kraft, the South Beach deal seems an admission that the diet - - linked with celebrity dieters such as Bill Clinton, Bette Midler and Nicole Kidman -- may be a bigger consumer draw currently than the Kraft name. The South Beach Diet book, by cardiologist Arthur Agatston, has sold more than 8 million copies. Among Kraft products that will carry the South Beach diet seal of approval is Jello. (Bruce Horvitz, "Kraft gets South Beach diet's seal of approval; New labels part of deal to keep waist watchers buying," USAToday.com, September 27, 2004.)
To maximize Jell-O's chances for success, describe the general characteristics its new position should possess.
Upheaval Dome
A geological structure that appears as a dome-shaped uplift, possibly formed by salt diapirism, impact events, or other processes.
Rising Salt Mass
The upward movement of salt within the Earth's crust due to its buoyancy, often leading to the formation of salt domes.
Meteoroid Impact
The collision of a meteoroid with the Earth's surface, capable of producing significant geological features and changes.
Crater
A typically bowl-shaped, steep-sided pit or depression, generally formed by a volcanic eruption or meteorite impact.
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