Scenario 11-5

question 6

Multiple Choice

Scenario 11-5
The local student chapter of the American Marketing Association (AMA) is preparing to begin a new student membership drive. Previously, these efforts have focused on merely making incoming students aware of the existence of the chapter and making announcements about upcoming events in classes. The student AMA officer team wants the chapter to double in size during the upcoming school year. While this seems like an overly ambitious objective, several of the officers are students in a marketing communications class that teaches sales promotion techniques. These students have argued at several recent meetings that the proper use of sales promotion can help the chapter to accomplish this goal.
-(Scenario 11-5) The chapter's officers have decided to have a contest for all students who visit the first meeting of the semester. At the end of the meeting, a visitor's name will be drawn to win 25 free state lottery tickets. Which of the following is the most likely outcome of this contest?

• A) it will help promote the features of the organization
• B) it will encourage students to visit future meetings
• C) it will foster existing members' loyalty toward AMA
• D) it will stimulate high attendance at the first meeting of the semester

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Definitions:

Maximum Profit

Maximum profit is the highest possible financial gain that a business can achieve from its operations, after subtracting all costs and expenses.

Combinations

Various ways in which objects, numbers, or selections can be combined or arranged.

Corners

Points where two or more edges or surfaces meet, often used metaphorically to denote an aspect or part of something less explored or known.

Objective Function

A mathematical function used in optimization to define the goal of the decision-making process, such as maximizing profit or minimizing cost.