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Demographic segmentation is widely used in selecting target segments and includes basic descriptors such as age, gender, race, and education.
Electroencephalogram
A test that records electrical activity in the brain, used to diagnose and monitor neurological conditions.
Graphic Recording
Graphic recording refers to the real-time process of capturing people's ideas, conversations, and meeting outcomes through text and images on a large visual display.
Brain's Electrical Activity
The sum of all electrical impulses generated by the neurons within the brain, often measured by EEG.
Cauda Equina
A bundle of spinal nerves and spinal nerve rootlets, located in the lumbar cistern, below the end of the spinal cord.
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