Demographic Segmentation Is Widely Used in Selecting Target Segments and Includes

question 2

True/False

Demographic segmentation is widely used in selecting target segments and includes basic descriptors such as age, gender, race, and education.

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Definitions:

Great Recession

The Great Recession refers to the global economic downturn that occurred from 2007 to 2009, marked by significant financial crises, high unemployment, and contraction in the world economy.

Goods

Tangible products that fulfill the needs or desires of consumers.

Services

Economic activities that typically involve providing intangible products such as healthcare, entertainment, and consulting.

Macropolicy Dilemmas

Refers to conflicts or challenges in creating policies that affect the overall economy, often involving trade-offs between conflicting economic goals like inflation and unemployment.