When Mobil Positioned Itself as the "Friendly Serve" Station, It

question 13

Multiple Choice

When Mobil positioned itself as the "Friendly Serve" station, it had a number of good reasons for the selection of its target market. Which one of the following is not one of them?

• A) The segment spent the largest amount of money at service stations.
• B) Mobil had the resources to provide the service that it promised.
• C) The segment was growing.
• D) The segment had the greatest number of people in it.

---

Definitions:

Diathesis-stress Model

The Diathesis-stress Model is a psychological theory that explains behavior as a predispositional vulnerability together with stress from life experiences.

Depressed State

A period of persistent sadness or low mood that significantly interferes with daily life and activities.

Trauma

A deeply distressing or disturbing experience, often resulting in psychological injury.

Biopsychosocial Model

An approach that explains an individual's health condition through a combination of biological, psychological, and social factors.