In the Advertising Era Referred to as World War II

question 54

Multiple Choice

In the advertising era referred to as World War II and After (1941-1960) , advertising creativity

• A) applied the principle of cognitive dissonance.
• B) primarily used the social tableau approach.
• C) is rarely remembered as advertising's golden age
• D) was mainly affective advertising.

---

Definitions:

Supply Costs

The expenses incurred in acquiring the materials and services necessary for production or operations.

Square Feet

A unit of area measurement equal to a square that measures one foot on each side, commonly used in the United States.

Spending Variance

is the difference between the actual amount spent on materials, labor, or overhead and the budgeted amount for these items.

Fixed Cost

An expense that remains constant, irrespective of the volume of products or services manufactured or traded.