When a Company Undergoes a Repositioning, It Depends on Its

question 65

Multiple Choice

When a company undergoes a repositioning, it depends on its advertising effort to

• A) make sure the position has substance.
• B) make sure consumers understand the theme behind its repositioning.
• C) reduce the size of the competitive field.
• D) select a target market.

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Definitions:

Washington, D.C.

The capital city of the United States, serving as the seat of its federal government and various international institutions.

Articles of Confederation

The Articles of Confederation were the first governing document of the United States, providing a framework for national government before being replaced by the Constitution.

Commander in Chief

The role ascribed to the president of the United States who serves as the supreme commander of the military forces of the country and of the state National Guard units when they are called into active federal service.

State Militias

Military forces maintained by individual states for defense and emergency purposes, distinguishable from the federal armed forces.